This presentation will review how law firms can leverage AI for superior marketing and business management. I will discuss AI's role in marketing, including attracting ideal clients through targeted lead generation, personalized content, and AI-powered assistants for better client experience. I will also discuss AI’s role in business management, including freeing up lawyer time with automated tasks like legal research and document review. AI also helps predict client needs and optimize content creation. The presentation concludes by addressing implementation considerations and emphasizes AI as a tool to enhance, not replace, legal expertise.
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Speaker: Lindsay Marty, Above the Bar Marketing, LLC, Madison, WI
Opinions and positions stated by presenters of MoBarCLE programs are those of the presenters and not necessarily those of The Missouri Bar. This program is intended as information for lawyers in Missouri, in conjunction with other research they deem necessary, in the exercise of their independent judgment.