Breakout 1 | What new lawyers need to know about marketing and social media

In today’s digital world, effective marketing and social media strategies are crucial for lawyers looking to grow their practice and engage with potential clients. This presentation will cover the essential aspects of online marketing, including building an attorney brand, understanding ethical considerations to comply with the rules of professional conduct, and utilizing social media platforms like LinkedIn, Facebook, and Twitter to enhance visibility with organic growth.

Learning objectives:

Building a Strong Online Presence: Lawyers should focus on creating a professional and consistent online brand across websites and social media platforms, including LinkedIn, Instagram, Facebook, and Twitter, to attract potential clients and build trust.
Understanding Ethical and Legal Guidelines: It's essential for lawyers to be aware of the advertising rules and regulations, and to comply with the rules of professional conduct to ensure that all marketing efforts are in compliance.
Content Creation and Engagement: Lawyers can effectively use content like blogs, videos, and client testimonials to demonstrate expertise and connect with their target audience.

Speaker: Paige M. Sparks, Sparks Legal, Washington

Opinions and positions stated by presenters of MoBarCLE programs are those of the presenters and not necessarily those of The Missouri Bar. This program is intended as information for lawyers in Missouri, in conjunction with other research they deem necessary, in the exercise of their independent judgment.