Breakout 4 | Starting a law firm with no clients: Ten strategies to launch your practice successfully

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Starting a law practice without clients may feel overwhelming—but it’s not impossible. In this fast-paced, practical session, attorney Matthew Russell shares real-world strategies for launching a firm from scratch. This session will cover key steps to attract clients, market your services, and build a practice with staying power. You'll walk away with clear strategies, actionable advice, and a dose of honest insight from someone who’s been through it.

Learning objectives:

• Build a brand that earns trust - Learn how to create a clear identity and message for your firm that sets you apart from day one.
• Make connections that matter - Discover practical, low-cost ways to network, build referrals, and develop client relationships—even with no existing base.
• Market your services with purpose - Understand how to promote your firm effectively—online and offline—without wasting time or money.
• Get clients and keep them - Hear strategies for turning conversations into consultations and consultations into paying clients.
• Build a support system early - Explore smart ways to form your “team".

Speaker: Matthew A. Russell, MRD Lawyers, Springfield

Opinions and positions stated by presenters of MoBarCLE programs are those of the presenters and not necessarily those of The Missouri Bar. This program is intended as information for lawyers in Missouri, in conjunction with other research they deem necessary, in the exercise of their independent judgment.