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2021 From Surviving to Thriving: Growth Levers for Law Firms

Total Credits: 1.3 Self Study

Practice Area:
General Practice |  Practice Management / Technology
Audio and Video


U.S. productivity in 2020 had the largest gain since 1965. It’s no coincidence this surge occurred during the Coronavirus pandemic. Sudden workplace shifts produce innovations that would have taken years to implement when “time allowed” -- and to great effect. As it turns out, it wasn’t that hard to change, after all, was it?  

Catapulted out of their offices and into their homes for remote work, attorneys have been forced to face-off with the “new normal” where marketing, intake, case management, billing, and other elements of their law practices don’t work like they once did. But for an underdog industry long seen as “behind the times,” lacking the technical prowess of other faster-moving sectors, Legal has displayed remarkable gusto and resilience.  

In this session, 5 experts from leading legal technology, casework, and marketing solution providers will provide a rundown of the highest-impact changes attorneys can make in their firms right now to not just survive, but thrive. After all, resilience may be sufficient to sustain firms in the short run, but in the long run, substantial business growth -- best achieved through incremental, intentional changes -- is what’s truly desired. 

Speakers: Mark Homer, GNGFAmy MannLawPayNefra MacDonald, ClioMaddy Martin,, Palo Alto, CA; and Kristin Tyler, LAWCLERK, Las Vegas, NV 

Management Matters Series
The Management Matters Series, presented by The Bar Plan, focuses on law practice-related topics including legal technology tools, document drafting, data security, law office management, and more. The pricing for this series is variable, and will automatically adjust when you purchase programs here. All programs are available in a webinar and self-study format.

Series Pricing:
8+ courses: $20 per course (60% discount) 
4-7 courses: $25 per course (50% discount) 
2-3 courses: $30 per course (40% discount) 
1 course:  $50 per course 

Presenting Sponsor: To learn more about the The Bar Plan, visit the About Presenting Sponsor tab.

Note: This material qualifies for self-study credit only. Pursuant to Regulation 15.04.5, a lawyer may receive up to six hours of self-study credit in a reporting year. Self-study programs do not qualify for GAL Certification, ethics, elimination of bias or Kansas credit.



Mark Homer's Profile

Mark Homer Related Seminars and Products


As founder of law firm marketing agency Get Noticed Get Found, Mark brings twenty-five years of experience in marketing and technology to help lawyers grow their firms. Through his book, Online Law Practice Strategies, his speaking, and GNGF.TV, Mark helps law firm owners whether they are a client or not.

Nefra MacDonald's Profile

Nefra MacDonald Related Seminars and Products


Nefra MacDonald is a legal technology and wellness speaker who, as the team lead of Affinity Partnerships at Clio, works with bar associations and other legal organizations to help lawyers succeed in their practices. She's passionate about bringing a practical lens to her presentations, so attendees leave with actionable takeaways.

Amy Mann's Profile

Amy Mann Related Seminars and Products


Amy Mann is Director of Communications at LawPay and is passionate about sharing the possibilities of payment technology with law firms and other professionals services. She has experience working in the legal, financial services, and research/educational industries over the past decade.

Maddy Martin's Profile

Maddy Martin Related Seminars and Products Inc.

Maddy Martin is the head of growth & education at, a 24/7 virtual receptionist and chat service for small businesses and law firms. She has spent the last decade growing VC-backed tech startups and has expertise in digital marketing, lead conversion, SEO, content production, partnership development, and referral programs.

Kristin Tyler's Profile

Kristin Tyler Related Seminars and Products



Kristin Tyler is Co-Founder of LAWCLERK, where attorneys go to hire freelance lawyers. She is also a partner at Garman Turner Gordon where she practices in trusts and estates. In addition, she is a proud mom and firm believer that the practice of law can be rewarding despite its demands.

Cancellation Policy

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About Presenting Sponsor

Presenting Sponsor – The Bar Plan
Missouri Bar Member Benefit Provider
The Bar Plan has protected Missouri lawyers with malpractice insurance longer than any competing carrier. They also offer court bonds, life insurance, workers’ comp and a business office package. The Bar Plan Foundation provides Risk Management CLE options. To find out how they help lawyers build better practices, visit

Contact: 314-288-1050 | | @TheBarPlan
Additional Information: 2019 Financial Strength | 2019 Underinsured | All Products