WebCredenza 2025 Protecting client trademarks and service marks, part 2

This two-part series provides a comprehensive framework for protecting client trademarks and service marks, from registration to enforcement. You’ll gain insights into the latest trends in trademark law, best practices for managing portfolios, and strategies for addressing infringement and dilution. Whether you're managing domestic filings or navigating international issues, this program is tailored to meet your needs.

Part 1:

• The key steps in registering trademarks and service marks, including navigating the USPTO process.
• Strategies for managing client portfolios to ensure proper maintenance and renewal.
• Addressing challenges in trademark applications, including refusals and office actions.
• Insights into international trademark protection, including the Madrid Protocol.

Part 2:

• Effective strategies for combating trademark infringement in both domestic and international markets.
• Understanding trademark dilution and how to build strong claims for enforcement.
• Responding to cease-and-desist letters and managing disputes effectively.
• The impact of new technologies and online marketplaces on trademark enforcement strategies.

Opinions and positions stated by presenters of MoBarCLE programs are those of the presenters and not necessarily those of The Missouri Bar. This program is intended as information for lawyers in Missouri, in conjunction with other research they deem necessary, in the exercise of their independent judgment.