YLS NEW LAWYER SERIES | Building a Book - Tips on Lawyer Advertising (Qualifies for 1 Ethics)

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Presenters: Andrew T. Peebles, Carnahan Evans PC, Springfield; Kelly L. St. John, DiPasquale Moore, Kansas City

This presentation will highlight the fundamentals of marketing a legal practice, both on a firm-wide and individual basis. Attendees will learn:

• Tips and best practices for marketing your law firm
• How to develop excellent individual networking skills
• Best practices for locating and retaining the ideal client
• How Missouri’s ethical rules apply to legal marketing strategies